Content Partnership: Program/Series And Product tie in: Billions / Charter Spectrum
Now that Spectrum subscribers can instantly add Showtime to their TV package using their remote via channel 2495, Charter partnered with Showtime Original Series Billions for this exclusive marketing integration campaign to promote this functionality to their legacy customers. Using the star power of Showtime's Billions' talent, This spot aimed to create awareness that customers can easily upgrade to Spectrum TV’s special “Silver” package, as well as promote the upcoming season of Billions.
Credits:
Creative Director: Mark Shea
Produce/Director: William Sullivan
Cinematographer: Lane Savage
Shameless on Spectrum TV
As of recently, all Spectrum subscribers can now instantly add Showtime to their Spectrum TV Silver package using their remote via channel 2495. Charter commissioned this exclusive marketing integration tactic to promote this functionality to their legacy customers. Using the star power of Showtime's Shameless talent, this spot aimed to create awareness that customers can easily and instantly add Showtime to their Spectrum TV package, as well as promote the upcoming season of Shameless.
Directed and Edited by: William Sullivan
Produced By: Diana Roach
Creative Director: Mark Shea
Cinematography by: Jake Zortman